Anti-globalisation movement has become the popular jargon since years ago. According to Giddens (2003, p. xx), “The activities of Anti-Globalisation movement have grown apace since the World Trade Organisation (WTO) meetings in Seattle on 30 November 1999”. However, the manifestation of this jargon is sometimes not really clear since some anti-globalisation movement supporters do not really know what they are fighting for as Giddens (2003, p. xxxiii) argues, “When the anti-globalisers blame inequality on globalisation they normally have in mind narrow interpretation of globalisation. They identify it with the growth of market competition and free trade”.
In Indonesia, for example, some supporters think that globalisation is simply equal to Westernisation and Americanisation. Thus, they often held a demonstration in front of the franchise store of McDonald’s (McD) and Kentucky Fried Chicken (KFC). It is not an entirely wrong understanding, indeed, but it is not fully correct either. Giddens (2003, xxii) contends, “Globalisation today is not a simple recapitulation of the past and it is not identical either with Americanisation or Westernisation.” It is far more complex than that. Globalisation is as complex as a can of tuna that contains tuna from South Australia but packaged in Thailand, then distributed in Indonesia and eaten by Italian tourist who had vacation in Bali. Certainly, “globalisation is multidimensional, non-territorial, polycentric and involve multiple intentionalities and cross-crossing projects on the part of many agents” (De Block & Buckingham, 2007, p. 3).